CHICAGO — Retail and consumer trends are increasingly making setting the cold vault in convenience stores more challenging. Sales trends suggest there’s great opportunity to grow niche beverage segments, such as kombucha, canned wine and ready-to-drink cold brew, among others. At the same time, tried-and-true drinks such as Coca-Cola and Mountain Dew continue to account for the lion’s share of cold-vault sales.
Steve Holtz, CSP’s content director, talks with Category Manager Terry Messmer of Twice Daily convenience stores, a division of Tri Star Energy LLC, Nashville, about how he’s trying to achieve a balance between those elements.
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