PITTSBURGH — GetGo has replaced the glass cooler doors in four of its convenience stores with digital smart screens.
Chicago-based Cooler Screens’ product replaces a store’s glass cold vault doors with a digital screen that displays products, sales, nutritional information, advertisements and more.
The technology is already in or planned for more than 2,500 Walgreens nationwide, but GetGo is the first c-store retailer to adopt it.
“Innovation has always been at the forefront of our strategy at GetGo,” said GetGo spokesperson Rug Phatak. “We are thrilled to be the first convenience store to partner with Cooler Screens to enhance and modernize the in-store shopping experience for our guests while creating dynamic merchandising opportunities.”
GetGo is piloting the Cooler Screens technology in three Pittsburgh-area stores and one in Erie, Pa. It will add a fifth in December at a store in Ravenna, Ohio, the company said.
- GetGo, with 258 stores, is No. 30 on CSP's 2020 Top 202 ranking of c-store chains by number of company-owned retail outlets. It is the Convenience Division of Pittsburgh-based supermarket retailer Giant Eagle.
Cooler Screens in October closed a more than $80 million Series C funding round from Verizon Ventures, Microsoft’s venture fund M12, GreatPoint Ventures and a number of other investors to drive company growth and national expansion. Since its founding in 2018, the digital media platform has raised more than $100 million in capital, valuing the company at more than half a billion dollars.