Heineken USA Appoints Colbert as Central Region VP

Tank named senior vice president of corporate relations

WHITE PLAINS, N.Y. -- Heineken USA Inc. has appointed Jeffrey Colbert as region vice president sales for the central region, effective immediately. In his new role, Colbert will report to Scott Blazek, senior vice president of sales, and he will be responsible for driving performance and delivering results through the management of regional resources.

"Jeff brings a strong history of leadership and success in the beverage industry to the Heineken USA sales management team," said Blazek. "We are thrilled to welcome him to the helm of our central region, where he will lead a team of more than 80 sales and marketing professionals to drive business results and establish a success-oriented culture in the region."

At Heineken USA, Colbert will be responsible for establishing regional objectives, strategies and tactics and guiding account planning. He will oversee relationships with Heineken distributor partners and key regional accounts, as well as assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives.

Colbert brings more than 26 years of sales and marketing management experience to Heineken USA. Most recently, Colbert served as senior vice president of sales and marketing, Tenth & Blake Beer Co., Chicago, where he oversaw the company's overall commercial strategy and business development which included sales, brand marketing, innovation, channel marketing and customer solutions as well as the organizations internally focused learning and development goals.

Prior to Tenth & Blake, Colbert held several positions of increased responsibility in the beer industry including region vice president for the Southwest for MillerCoors; area vice president for the south central region for Coors Brewing Co.; region vice president for the southern region for MolsonCoors; and general manager for the southwest region for the Miller Brewing Co.. Prior to working in the beer industry, Colbert held sales and general management positions with Coca-Cola Enterprises in Massachusetts.

He will be based in Heineken USA's Chicago office.

The company also announced the appointment of Stacey M. Tank as senior vice president of corporate relations. She will begin her role on January 3, 2012.

Tank joins Heineken USA from General Electric, where she most recently led corporate relations for "Healthymagination"--GE's $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

Prior to these roles, Tank also held CFO responsibilities for GE Water's North American custom equipment business based in Boston.

Heineken USA president and CEO Dolf van den Brink said, "Stacey's global experience and leadership is a brilliant addition to the Heineken USA team. As we aim to continue our leadership position in the corporate relations area, we're excited to utilize Stacey's capabilities to reach our company objectives."

White Plains, N.Y.-based Heineken USA, a leading beer importer, is a subsidiary of Heineken International BV. European brands imported into the United States include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.

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