Keurig Dr Pepper Acquires Limitless Sparkling Water

Beverage giant says partnership will expand water brand's distribution
Photograph: Shutterstock

BURLINGTON, Mass., and PLANO, Texas — Keurig Dr Pepper (KDP) has acquired Chicago-based sparkling water company Limitless.

The partnership will help expand the distribution of Limitless products, which are primarily sold in Walmart, KDP said. Terms of the agreement were not disclosed.

Limitless sparkling water has 35 milligrams of caffeine, no sugar and no calories. The canned beverage comes in Grapefruit Hibiscus, Cucumber Pear, Watermelon, Ginger Mint, Blood Orange and Lemon Lime flavors, according to the Limitless website. The company also has two cafes in Chicago under the name Limitless Coffee & Tea.

Limitless is a “small, rapidly growing” company and will add to KDP’s water category, KDP said, joining Core Hydration, Bai antioxidant water and Evian. KDP, based in Burlington, Mass., and Plano, Texas, distributes Evian under a long-term master distribution agreement with Danone Waters of America, White Plains, N.Y.

This marks the second beverage manufacturer to recently expand its sparkling water offering. The Coca-Cola Co., Atlanta, is set to launch Aha sparkling caffeinated water in March. 

Sales of sparkling water were up 10.2% in the 52 weeks ending Dec. 1, 2019, according to Chicago-based market research firm IRI. Unit sales were up 5.9% in that same period.

KDP makes and distributes soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and it markets the Keurig single-serve coffee brewing system. Its brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's, Core and The Original Donut Shop.

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