Mtn Dew Releases New Flavor

Beverage brand's Major Melon is twist on watermelon
Mountain Dew
Photograph courtesy of PepsiCo

PURCHASE, N.Y. —Mtn Dew released its first new permanent flavor in more than a decade. Mtn Dew Major Melon tastes like watermelon but with a Dew twist, according to the brand.

The pink drink also comes in Zero Sugar and is available in 20-ounce bottles, 2-liter bottles, 12 packs of 12-ounce cans and a variety of other single and multipack sizes.  

"We found watermelon to be the No. 1 choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long," said Nicole Portwood, vice president of marketing at Mtn Dew. 

Mountain Dew is a product of Purchase, N.Y.-based PepsiCo North America Beverages. The permanent Dew product line includes Mtn Dew Kickstart, Mountain Dew Code Red, Mountain Dew Voltage and Mtn Dew Zero Sugar.

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