Beverages

Nerd Focus Launches on GoPuff

Nootropic beverage designed to increase clarity, concentration
Nerd Focus beverage can
Photograph courtesy of Nerd Focus

FREEHOLD, N.J. — Energy beverage brand Nerd Focus is now available from online essentials retailer goPuff.

Nerd Focus, which was acquired by BevUSA, is made with vitamins, nootropics and other performance-boosting nutrients to increase clarity and concentration, boost memory and support overall brain health, according to the company. It has 128 milligrams of caffeine per 12-ounce can and is available on goPuff in individual cans of Green Original and Blue Zero Calorie.

“Due to the demand we have seen for Nerd Focus, we’re excited to expand its accessibility to the goPuff platform,” said BevUSA CEO Howard Davner. “Our vitamin-based drink is ideal for those who are looking to focus their mental and physical energy in a convenient way, such as college students, essential workers and athletes. We’re excited to continue our growing fan base by expanding our reach through this partnership with goPuff.”

The goPuff partnership follows Nerd Focus’ rebrand and growth strategy, which was announced in November 2020 after Beverage USA Holdings Inc’s acquisition of the brand. The strategy includes differentiating Nerd Focus, Freehold, N.J., from other highly caffeinated energy drinks in the beverage market, the company said.

Philadelphia-based goPuff is an app-powered delivery company that operates in more than 500 cities. GoPuff has micro-fulfillment centers in every market it serves and delivers products for a flat $1.95 delivery fee. It is open 24/7 in many markets and late night everywhere else.

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