Beverages

New Packaging, Flavors for Dasani Sparkling

Rollout includes national marketing campaign

ATLANTA -- Coca-Cola will debut new Dasani Sparkling flavors and packaging this spring.

Beginning in May, the lineup of Dasani Sparkling flavors, currently lime, berry, black cherry and lemon, will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of Dasani Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stresses with their favorite sparkling water.

All six flavors will be available for purchase nationwide in eight-packs of 12-ounce sleek cans, featuring a slender profile and refreshed graphics. Dasani Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle.

“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun, whether they’re at home or out and about,” said David Preston, group director, Dasani, Coca-Cola North America. “We’re innovating on Dasani Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”

New 20-ounce bottles are available now in stores nationwide, and 12-ounce eight-pack sleek cans will be on store shelves at major retailers across the country beginning in May.

The Dasani Sparkling “Break for Bubbles” campaign will be supported by an integrated marketing campaign, including television, digital, print and out-of-home advertising.

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