PURCHASE, N.Y. —PepsiCo is partnering with an unlikely partner for a new limited-edition flavor.
Pepsi and Peeps are launching Pepsi and Peeps Marshmallow Cola. The marshmallow-flavored cola will come in a three pack of 7.5-ounce Pepsi mini cans in the bright yellow, pink and blue classic Easter candy colors.
Consumers can win packs through a national sweepstakes. Participants can submit photos of themselves with Peeps Marshmallow Chicks and Bunnies by tagging @Pepsi, #HangingWithMyPeeps and #PepsiSweepstakes on Twitter and Instagram for a chance to win the three-pack.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, vice president of marketing for Pepsi. “We know our consumers love our limited product drops, and we believe that Pepsi and Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
The promotion runs through March 31.
Just Born Quality Confection, Bethlehem, Penn., owns Peeps and other candy brands including Mike and Ike, Hot Tamales and Peanut Chews.
PepsiCo, Purchase, N.Y., generated more than $70 billion in revenue in 2020, driven by its food and beverage portfolio that includes brands like Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. It has more than 23 brands.