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Beverages

Pura Still Now Available in Cans

Repackaging effort includes variety pack
Photograph courtesy of FIFCO USA

ROCHESTER, N.Y. — Seven months after launching the first spiked still water, FIFCO USA's Pura Still this summer will release new 23.5-ounce single cans and a 12-can variety package in Blackberry, Mango and Mandarin Orange flavors.

“After launching Pura Still, we immediately received requests for the product in cans. Fans wanted to enjoy Pura Still on beach trips, pool days and concerts,” said Jennifer McCauley, brand director. “We were able to quickly respond with both a new Pura Still can variety pack and 23.5-ounce cans with more fruit flavor. We’re really excited to see the consumer response at retail.”

At 4.5% alcohol by volume, Pura Still is made with a splash of coconut water and subtle fruit flavors. It contains 95 calories, 1 gram of cane sugar and 2 grams of carbohydrates per serving, according to the company.

“We’re excited to launch packaging options that give fans a new way to experience spiked water with zero bubbles,” McCauley said.

Rochester, N.Y.-based FIFCO USA, formerly North American Breweries, is one of the largest beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its branded product portfolio through an independent network of U.S. wholesalers. In addition to Pura Still, its portfolio includes Labatt USA, Genesee Brewing Co., Magic Hat Brewing Co., Portland Brewing Co., Pyramid Brewing Co. and Seagram’s Escapes and Seagram’s Escapes Spiked.

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