CHICAGO --Quaker Tropicana Gatorade (QTG), the Chicago-based division of PepsiCo today named Todd Magazine president of its Gatorade business unit and Mark Schiller as president of Quaker Foods & Snacks.
"Todd and Mark, who collectively have nearly 25 years experience with PepsiCo's QTG and Frito-Lay divisions, are both proven leaders who are familiar with our culture and have extensive insights into our powerful consumer health and wellness brands," said QTG president and CEO Chuck Maniscalco. "We are truly privileged to have Mark and Todd's dynamic [image-nocss] leadership capabilities here within PepsiCo as they each bring skillful direction to our high-performing food and beverage teams."
Magazine, 43, who will report to Maniscalco, assumes the Gatorade president post from his most recent position as president of Quaker Foods. Gatorade's top spot had been held by Maniscalco until his promotion to QTG president and CEO this past October. Magazine, who joined Quaker Oats in 1999, prior to its merger with PepsiCo in 2001, held previous positions as vice president of marketing for ready-to-eat cereals, vice president of marketing for Gatorade, and chief marketing officer for Quaker Foods.
Magazine previously held positions with Procter & Gamble and Jordan, McGrath, Case & Taylor advertising agency.
Schiller, 46, will report to both Maniscalco at QTG on Quaker Foods as well as to Al Carey, president and CEO of Frito-Lay North America (FLNA), PepsiCo's Plano, Texas-based snack food division, on Quaker Snacks. Most recently, Schiller has been senior vice president and General Manager of FLNA's Convenience Foods (Quaker Snacks) business unit. In this new position, Schiller will add his new QTG Quaker Foods responsibilities to his previous leadership role on FLNA Convenience Foods.
"There's great strategic synergies to bringing the Quaker equityfoods and snacksunder a single leader, and no one is better qualified to run the entirety of the Quaker brand portfolio than Mark," Carey said.
Schiller began his professional career at The Quaker Oats Co. in marketing, where he worked on several brands before becoming a plant manager at a manufacturing facility. He later directed a sales region and company-owned beverage distributors. He left the company in 1996 to head up a recreation products company and later an educational services company, but rejoined the PepsiCo in 2002.
QTG and FLNA are both divisions of PepsiCo, one of the world's largest and most respected consumer beverage and packaged goods companies. QTG brands rank among some of the most highly regarded and recognizable consumer products including: Quaker Oatmeal, Tropicana Pure Premium juices; Gatorade Thirst Quencher and Propel Fitness Water; Cap 'n Crunch and LIFE ready-to-eat cereals; Rice-A-Roni and Near East side dishes; and Aunt Jemima pancake mixes and syrups. Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.
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