Snacks & Candy

Kwik Trip Launching Potato Chips That Taste Like a Blueberry Dunker Donut

Convenience-store chain wanted new snack based off a popular item, director of category management says of limited-time offer
Kwik Trip's Blueberry Dunker-flavored Urge potato chips
Photograph courtesy of Kwik Trip

Kwik Trip will soon be selling Blueberry Dunker-flavored Urge potato chips.

Urge is Kwik Trip’s snacks product line.

Inspired by the convenience-store retailer’s Blueberry Dunker Donuts, which debuted in 2013, La Crosse, Wisconsin-based Kwik Trip will sell the chips for a limited time.

“We wanted this based off a popular item, and after taste-testing a few options, the sweet-and-salty combination of the Blueberry Dunker was a real winner,” said Will Churchill, director of category management for Kwik Trip.

The Blueberry Dunker Chips will begin shipping to stores the weekend of May 18. Kwik Trip, which is planning a second distribution center, produced more than 9 million Blueberry Dunkers in 2023.

  • Kwik Trip is No. 12 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

Paige Geary, social media supervisor for Kwik Trip, said this new product has been a fun one to tease on social media the last few weeks.

“We shipped the chips early to all our influencers, who will be sharing taste tests on their platforms prior to the official in-store launch to continue building the hype,” Geary said.

The Blueberry Dunker chips are the second doughnut-inspired potato chip from Kwik Trip. In 2019, Kwik Trip launched Glazers-flavored chips.

Kwik Trip, which recently was named to USA Today’s Top Workplaces list, has about 850 locations. One of the biggest independently held c-store chains in the country, it serves customers in Illinois, Iowa, Michigan, Minnesota, South Dakota and Wisconsin. It produces more than 80% of the products sold in its stores, supplied by its own bakery, commissary, dairy and distribution center.

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