"We're complementing and reinforcing our core soft drink offerings with a hat trick of innovative products," said Frank Cooper, vice president of portfolio brands for Pepsi-Cola North America Beverages. "Pepsi Natural and the Throwback duo give consumers the opportunity [image-nocss] to refresh how they experience soft drinks-from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We're continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences."
An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. The amber-hued cola gets its color from natural caramel and natural apple extract. Pepsi Natural is packaged in a 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in the following 10 regional markets: Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.
Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited-time-only products inspired by the '60s and '70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands. Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20.
Pepsi-Cola North America Beverages, based in Purchase, N.Y., is PepsiCo's refreshment beverage unit in the United States and Canada. Its U.S. trademarks include Pepsi, Mountain Dew, Sierra Mist, Mug, Aquafina, SoBe and IZZE. The company also makes and markets Tropicana juice drinks, Dole and Ocean Spray single-serve juices and North America's bestselling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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