Beverages

Rutter’s Launching 1st Private Branded Beer

Chocolate Milk Stout made in collaboration with Lancaster Brewing Co.
Chocolate Milk Stout
Photograph courtesy of Rutter's

YORK, Pa. — Convenience-store chain Rutter’s is launching its own Chocolate Milk Stout in November.

The release marks Rutter’s first private branded beer product, which was made in collaboration with Lancaster Brewing Co., Lancaster, Pa.

“Lancaster Brewing Co. is a first-class organization that has a lot of ambition and very talented brewers, which is why we looked to partner with them on this product,” said Sean Pfeiff, Rutter’s senior category manager.

Rutter’s Chocolate Milk Stout has 6.8% ABV and will remind customers of the company’s chocolate milk, with notes of cocoa and the sweetness of milk. Sales will start in early November at Rutter’s 45 beer locations in Pennsylvania and be available while supplies last. The stout will come in a four-pack of 12-ounce cans and will retail for $9.99.

Rutter’s, York, Pa., operates 79 locations in Pennsylvania, West Virginia and Maryland.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Fuels

Leading the Charge

Ethanol and EVs stand at the head of the pack of alternative-fuel retail strategies

Company News

’Tis the (Shopping) Season to Be Merry

Three retailers who excel at ‘retailtainment’

Technology/Services

PDI Report Gives Tips on Growing C-Store Trips, Basket Size

While convenience channel sees in-store sales growth, most is driven by inflation

Trending

More from our partners