BALA CYNWYD, Pa. -- Skinny Nutritional Corp. said that it has entered an agreement with beverage distributor L T Verrastro for the northeastern Pennsylvania region, which includes the Scranton, Wilkes-Barre, and Pocono Mountain areas. This is the 11th beverage distribution agreement that Skinny has signed since launching the product in May.
Don McDonald, CEO and president of Skinny Nutritional, said, "L T Verrastro adds an additional 1,700 distribution points in the northeastern Pennsylvania region."
L T Verrastro, a privately owned company that has been in business in Pennsylvania [image-nocss] since 1967, currently distributes Coors Light, Corona, Red Bull Energy Drink, Arizona Ice Tea, Tropicana and Fiji. L T Verrastro has established 1,700 routes that cover seven counties in Pennsylvania and currently services 900,000 customers. The company will begin distribution for Skinny Water throughout supermarkets, convenience stores, drug stores, fitness clubs and restaurants. Some of these include Wegmans, Weis markets, Turkey Hill, Joe's Quik Markets and Penn Marts, the company said. Each 16-oz. bottle of Skinny Water will be available at a suggested retail price of $1.49 to $1.99.
"We are very selective of the nonalcoholic beverages that we distribute," said Leonard Verrastro, vice president of L T Verrastro. "We found Skinny Water interesting because of the young audience it reaches and the product's success in the Philadelphia market. We are excited to take on a great-tasting, zero-calorie beverage for our customers and to be the first to build the Skinny brand here in our market."
The Skinny Water lineup features five flavors: Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V) and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite, according to the company.
All Skinny Waters have three key ingredients: Super CitriMax, ChromeMate and EGCG. Super CitriMax includes Calcium that promotes fat burning and bone density and Potassium that maintains cellular hydration. ChromeMate promotes normal energy metabolism and helps maintain healthy blood sugar levels and EGCG, a green tea extract, helps keep metabolism high.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp. is the exclusive worldwide distributor of Skinny Water, a zero-calorie, zero-sugar, zero-sodium and zero-preservative multi-functional water that helps aid in weight loss.
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