Category Management Handbook

Dispensed Beverages: Hot Beverages 2016

C-Store Beverage Menu Trends

Technomic’s MenuMonitor c-store database features menus from 40 retailers in the United States. What follows is a snapshot of their dispensed- and packaged-beverage offerings in 2015 as part of their wider foodservice program.

The most common hot beverage was coffee, available at all of the operators for an average price of $1.53.

Hot Beverages at C-Stores

Compared to last year, the menu incidence of cappuccinos rose 2.8%, but the number of operators offering them remained flat.

Product categoryMenu incidenceBeverage distributionOperators offeringOperator penetrationAverage price
Coffee/filter coffee4724.7%40100.0%$1.53
Cappuccino3719.5%3485.0%$1.56
Hot chocolate/hot cocoa2814.7%2767.5%$1.62
Latte1910.0%1127.5$2.32
Other specialty coffee1910.0%1230.0%$1.38
Mocha168.4%1230.0%$2.23
Hot tea147.4%1435.0%$1.38
Espresso52.6%410.0%$1.42
Specialty tea52.6%410.0%$2.54
Total190N/A40N/A$1.66

Filters: Includes period (Q4 2015), regions (United States), segments (convenience stores)

Source: MenuMonitor Q4 2015, Technomic Inc.


$1.53 – Average price of coffee/filtered coffee at c-stores on Technomic’s MenuMonitor in 2015


Dispensed Beverage Purchases by Type*

Calendar year 2015

According to a Technomic survey of customers of 24 c-store chains, nearly 39% of dispensed-beverage purchases came from the fountain.

Source: Technomic Inc. | * Respondents could select more than one option


Dispensed Beverages: C-Store Basket Analysis

An analysis of retail point-of-sale data from three c-store chains by Management Science Associates shows dispensed beverages had among the lowest total basket ring of in-store categories. Baskets including a cold dispensed beverage were $5.40, while hot dispensed averaged less than $5.


Coffee Consumption: At Home vs. Away from Home

According to Mintel’s Beverage Tracker, most specialty coffee beverages are consumed away from home, purchased at a coffee shop or other establishment.

TypeAt HomeAway from Home*
Any coffee74%68%
Hot coffee69%44%
Iced coffee26%37%
Cappuccino19%29%
Espresso15%26%
Hot latte15%31%
Cold late14%27%
Americano13%21%
Mocha13%31%
Frozen coffee drink12%35%

Source: Mintel, Lightspeed GMI | * Restaurant, café, etc.


Dispensed Beverages: What to Watch

Cold Beverages

View the full 2016 Category Management Handbook

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