Flipflop Launches Four Wines In a Can

Launch includes two new sparkling wines

Flipflop wines in 250-ml cans

LIVERMORE, Calif. -- Flipflop wines is embracing cans. The California wine introduced in 2011 is the first--and so far only--top-100 wine brand to offer its wines in portable, convenient cans, including two line extensions that embrace the currently popular sparkling-wine category.

The lineup of sleek 250-mL flipflop cans will feature four wines, including Chardonnay, Pinot Grigio, and two new offerings, Fizzy Sangria and Fizzy Crisp White, both of which have a slight effervescence and are exclusively available in cans.

Flipflop believes that wine should be a fun and casual experience, according to the Livermore, Calif.-based company, and the debut of flipflop cans offers consumers the opportunity to enjoy wine almost anywhere, without apprehension or stuffiness.

The flipflop team researched ways that wine could be effectively canned, and once a final can design was chosen, it was put through comprehensive testing. Tasting panels also performed side-by-side samplings of wine from flipflop cans and traditional glass bottles to ensure the cans deliver a high-quality drinking experience. Each flipflop can contains the equivalent of two (4.2-oz.) glasses of wine.

"Not long ago people might have scoffed at the idea of high-quality wine in a can, but we've always believed that wine should be approachable and easy to enjoy," said flipflop winemaker James Foster. "We're especially excited for drinkers to try our two new offerings, Fizzy Sangria and Fizzy Crisp White, whose refreshing effervescence really comes through after popping open a cold can. We're also proud to be the only wine brand to offer a fizzy sangria in a can.

"The biggest benefit of flipflop cans is the fact that they can go places where glass bottles can't," said Foster. "But in addition to their superior portability, the cans are also a great container for wine.

Flipflop cans are easy to open, chill quickly and hold temperature extremely well, so they can stay cool and crisp even when consumed during the warm summer months."

Flipflop cans come in 4-packs of 250-mL cans, for a suggested retail price of $11.99 and are available nationwide.