WINSTON-SALEM, N.C. -- Krispy Kreme is making three of its ready-to-drink iced-coffee flavors available in the refrigerated section and beverage aisles of participating grocery, convenience and mass-merchant stores nationwide. Mocha, vanilla and caramel are now available in individual 10-oz. or take home 32-oz. sizes.
“These are the same great-tasting iced coffees that were recently rolled-out at Krispy Kreme shops around the country,” said Mark LaBrecque, Krispy Kreme vice president of marketing, CPG and licensing. “These iced coffees quickly developed a following, and we’re happy to be able to meet the increasing demand through our partnerships with nationwide retailers.”
The iced coffees, which were developed and distributed through a licensing partnership with International Marketing Systems LTD brokered by Krispy Kreme’s licensing agency Brand Central, mark the latest achievement for Krispy Kreme’s growing consumer-packaged-goods business.
“Over the past year, we have made more Krispy Kreme products available to our fans around the country,” said LaBrecque. “From recently launched Krispy Kreme K-Cup packs, Danishes and now ready-to-drink iced coffees that complement our Original Glazed and other doughnuts, we have a range of offerings for every Krispy Kreme fan conveniently available in retail locations around the country.”
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Based in Winston-Salem, N.C., the company has offered high-quality doughnuts and coffee since it was founded in 1937.
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