MATTHEWS, N.C. -- Sam's Mart Inc. has authorized the sales of Phase III Recovery, Attitude Drinks Inc.’s ready-to-drink (RTD) real milk recovery drink. The beverage will be merchandised in all Sam’s Mart stores in North Carolina, South Carolina and Georgia.
Phase III will be distributed to Sam's Mart by Choice USA Beverage Inc., Lowell, N.C., and Savannah Distributing Co., Savannah, Ga.
"We are excited about the authorization of Phase III in Sam's Mart. We expect to repeat the initial success of Phase III in the Southeast as we have done in New England. The authorization in Sam's Mart is a big step in that direction," Jack Shea, executive vice president of sales at Attitude Drinks, said.
"Our expansion into the North Carolina, South Carolina and Georgia region represents continued brand acceptance throughout the country, a gratifying and continuously inspiring accomplishment. Sam's Mart, Choice and Savannah Distributing are perfect examples of the relationships and quality partners that keep us excited as we begin the growth of the Phase III brand," said Roy Warren, CEO of Attitude Drinks.
Palm Beach Gardens, Fla.-based Attitude Drinks is a beverage brand development company with a pure milk-based recovery drink that reflects recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online.
Sam's Mart is headquartered in Matthews, N.C., and has annual sales in excess of $1 billion. The owner and employees of Sam’s Mart opened the first store in June 1991. Sam's Mart operates a chain of 150 stores in Georgia, North Carolina and South Carolina.
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