Editor’s Note: WhiteWave Foods was acquired by Danone in July 2016. The combined company is now known as DanoneWave.
BROOMFIELD, Colo. -- WhiteWave Foods officially rolled out its ready-to-drink cold-brew coffees Sept. 21 after introducing them to convenience-store retailers during Winsight's FARE Conference in Dallas in June.
Stok Cold-Brew Coffee is a ready-to-drink coffee brewed at a cool temperature for a minimum of 10 hours to bring out a smooth taste.
Stok is made with a proprietary Arabica-based blend of coffee beans. It uses a higher ratio of coffee beans to water than typical hot brewing. The cool-steeping process removes bitterness, resulting in a smoother, slightly sweet flavor, the company said.
“We are excited to introduce new Stok Cold-Brew Coffee at a time when consumers are embracing the craft-coffee movement at home and on the go,” said Monisha Dabek, WhiteWave Coffee Creamers & Beverages marketing director. “Stok has been a passion project for our team for several years. Stok celebrates the craft and creativity in making better coffee."
Stok is adding a 48-ounce multiserve package in Un-Sweet and Not Too Sweet varieties for a suggested retail price of $4.99. The product was first introduced in single-serve 13.7-ounce packaging in Mocha, Vanilla and Not Too Sweet Black varieties. The single-serve size is available for a suggested retail price of $3.35.
Denver-based WhiteWave Foods is a consumer packaged food and beverage company that manufactures,
markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce. In July, Paris-based Danone agreed to purchase WhiteWave for $10.4 billion.
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