CSP, Fare Launch Foodservice Digest

Editors, experts take weekly e-newsletter to next level

Mitch Morrison, Vice President of Retailer Relations

OAK BROOK, Ill. -- The foodservice train has left the station, and it's no longer a revelation that convenience stores, grocers, drug chains and virtually every other retailer are exploring fresh-food solutions for busy consumers.

The world of retail foodservice is like no other. You must balance culinary creativity with fiscal prudence. For you, foodservice must share space with the other aisles and categories in your store, justifying its relevance and worth to the greater company vision.

What makes foodservice so enticing, though, is its tantalizing margins and [image-nocss] ability to drive traffic and create a point of differentiation for your brand. Couple that with the fact that your business structure is conducive to takeout, and it's almost crazy not to be on that train. The question is, which car are you in--the head car or the caboose?

Three years ago we launched Foodservice at Retail Exchange (FARE), a highly popular conference that propelled Fare magazine and our weekly e-newsletter Fare Weekly. And just as Fare Weekly celebrates its second anniversary, we're evolving it to the next level: Foodservice Digest.

We are excited to launch Foodservice Digest not as yet another me-too publication, but as the tracks to help you guide your foodservice train to prosperity. Each week, you will receive independently reported features, columns, surveys and reports. We are not merely aggregating stale stories from other sources (though we will draw from the most important news of the week). Rather, much like your own foodservice program, we will deliver fresh offerings with fresh perspectives, fresh content and fresh strategies.

We are excited to have Fare's executive editor, Abbie Westra, one of the foodservice industry's freshest voices, driving Foodservice Digest. She will engage and challenge you, always with the intent of helping to make your business more successful.

At the same time, we'd like to hear from you. Want to write a guest editorial, or simply voice your opinion on a story? Don't hesitate to reach out to me at [email protected], or Abbie at [email protected].

Mitch Morrison Winsight CSP By Mitch Morrison, Vice President of Retailer Relations
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