Campbell Names Carolan President of U.S. Retail

Hassett assumes SVP & GM role for Away from Home; Serrao promoted in innovation


CAMDEN, N.J. -- Campbell Soup Co. has announced the appointment of Ed Carolan as president of U.S. Retail and Tim Hassett as senior vice president and general manager of "Away from Home" and chief customer officer of Campbell North America.

Both will report to Mark Alexander, president of Campbell North America.

"Ed and Tim are outstanding leaders who have delivered strong results throughout their Campbell careers. The company will certainly benefit as they bring their experience and knowledge into their new roles, to drive growth by strengthening our core business in the U.S. and by expanding into faster-growing spaces," Alexander said.

Carolan, 44, will assume responsibility for Campbell's $3.5 billion U.S. Soup, Sauces & Beverages business. Carolan joined Campbell in 2001 and has led several significant businesses. Since 2011, he has led Campbell's core U.S. Soup & Simple meals business. Under Carolan's leadership, Campbell has delivered four consecutive quarters of growth in U.S. Soup.

Prior to that, Carolan served as general manager of the Pepperidge Farm Snacks Division, with responsibility for the company's crackers and cookies business, where he accelerated growth behind Goldfish crackers. From 2006 to 2009, he was general manager of Campbell's StockPot and North America Foodservice business.

Prior to joining Campbell, Carolan spent five years in brand management positions at Procter & Gamble in both the U.S. and Europe.

Hassett, 49, will assume responsibility for leading Campbell's North America Foodservice business and its retail fresh soups and sauces business, as well as expanding the availability of Campbell's products in the immediate consumption and e-commerce channels. In addition to the Away From Home position, as CCO of Campbell North America, Hassett will bring together sales teams to build strategic joint business plans with Campbell's customers in a unified fashion.

He joined Campbell in 2004. Most recently, Hassett served as senior vice president of sales for Campbell North America. Before that, he spent almost seven years at Pepperidge Farm, first as senior vice president of sales and then as general manager of the Fresh/Frozen Bakery business. In both roles, Hassett's teams delivered share and earnings growth.

Prior to Campbell, Hassett spent three years at The Kellogg Co. and earlier in his career spent 15 years with Procter & Gamble in a variety of sales and business unit roles.

In addition to the leaders named today, Campbell North America innovation vice president Darren Serrao has been promoted to senior vice president of innovation and new business development, where he will remain focused on leading innovation, commercialization and new business opportunities. Under Serrao's leadership, Campbell has accelerated its rate of innovation. He has led the launch of several new products designed to expand into faster growing segments and appeal to new consumer groups such as millennials.

Camden, N.J.-based Campbell Soup is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including Campbell's, Pepperidge Farm, Arnott's, V8, Bolthouse Farms and Plum Organics.