NEW YORK -- Bazooka Candy Brands, a division of The Topps Co. Inc., is expanding the gummy candy category with the introduction of Ring Pop Gummies Chains. The innovative, wearable gummies are the first-of-its-kind with a pop-culture twist, building on the Ring Pop brand portfolio.
Ring Pop Gummies Chains are wearable, edible and customizable gummy candy chains that are accompanied by a variety of eight favorite emoji-inspired charms that consumers can join to form a yummy gummy bracelet. The emoji shapes include hearts, stars, smiley faces, four-leaf clovers, music notes, Ring Pop gems, LOLs and BFFs.
“Ring Pop Gummies Chains are the first of their kind to wrap pop culture and fashion together in a fun, silly and edible way,” said Joanna Lippert, Brand Manager at Bazooka Candy Brands.
Available in 5-ounce packs, Ring Pop Gummies Chains arrive with six fruit flavors: Grape, Cherry, Orange, Strawberry, Watermelon and Blue Raspberry. The new product is available in stores nationally with an average suggested retail price of $1.59.
New Ring Pop Gummies Chains can be found at select Walmarts, Dollar General, HEB, Toys R Us and soon at 7-Eleven and other popular retailers.
To accompany the launch of new Ring Pop Gummies Chains, Bazooka Candy Brands will release a national integrated marketing and promotional campaign, which includes a fun, animated television spot to start airing on April 18, 2016. The spot takes a playful look at the emoji characters and highlights the creativity and selection available when enjoying Ring Pop Gummies Chains.
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