Tobacco

Camel Snus Mint Goes Nationwide

Rollout begins next week

WINSTON-SALEM, N.C. -- R.J. Reynolds Tobacco Co. is making its Camel Snus Mint available nationwide for the first time.

The smoke-free tobacco product will be made available nationwide beginning Tuesday, Aug. 28, 2012. Camel Snus Mint had previously only been available in 27 states across the country as of April 2012.

Reactions from adult tobacco consumers trying Camel Snus mint in the initial market states have been overwhelmingly positive, according to manufacturer R.J. Reynolds, Winston-Salem, N.C.

Camel SNUS Mint offers adult tobacco consumers a traditional mint style, with a proprietary blend of various mint flavors. The addition of this style further broadens Camel Snus’ portfolio, with mint being a long-established category in smokeless tobacco.

As trends in tobacco use change, Camel is transforming by offering adult smokers options, such as Camel SNUS Mint, to consider switching to.

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