Tobacco

New Tax Causes Big Drop in Revenue

Study shows first glimpse of how Californians responded to $2-a-pack increase

SACRAMENTO, Calif. -- A larger-than-expected drop in cigarette-tax revenue appears to be the initial result of California’s $2-a-pack increase that took effect April 1, according to a nonpartisan study.

Instead of the expected 20% to 30% falloff in tax revenue, the Legislative Analyst’s Office, Sacramento, Calif., said the actual drop was 64% (see chart below) as researchers compared taxes assessed in May of 2016 to May 2017.

Pointing out another trend, the firm said revenues from cigarette taxes in March and April 2017 were 24% and 37% higher than revenues over the same time in 2016, respectively. It said one of the reasons for the revenue spike could be people stockpiling cigarettes in anticipation of the April 1 tax increase, although the study said direct evidence of consumer stockpiling is hard to find.

The sharp decline in May 2017 could reflect a range of responses, including temporary ones like stockpiling to more permanent responses like lower smoking rates.

In November 2016, California voters approved Proposition 56, which raised the state’s excise-tax rate on cigarettes from $0.87 per pack to $2.87 per pack starting April 1, 2017.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners