Chicago Cubs 1st Baseball Team to Have CBD Partner

Hemp-based Mynd Drinks to be advertised at Wrigley Field
Wrigley Field, Chicago
Photograph: Shutterstock

Mynd Drinks is the first CBD product to sponsor a Major League Baseball club. The Chicago Cubs announced on Friday that the hemp-based beverage would be the baseball team’s official CBD partner.

Mynd Drinks will have various signage at the Cubs' Wrigley Field, as well as several in-game features and international marketing rights in the United Kingdom for the 2023 regular season, according to an announcement on MLB.com.

MLB was the first major professional sports league to partner with a CBD company in 2022 and opened the category for the league and its clubs earlier that year. To be considered as a sponsor partner, a CBD company must receive an NSF Certified for Sport designation.

Mynd Drinks’ Elderberry Passionfruit, Orange Mango and Lemon Ginger flavors met those standards, MLB.com said.

The Chicago-based company brands its plant-based products as wellness and recovery drinks that help people relax, refresh and recover from the stresses of life. A 12-ounce can of Mynd Drink contains 25 milligrams of CBD, or cannabidiol. The drinks are available at mynddrinks.com and at some Chicago retailers.

“When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,” said Alex Seyferth, vice president of corporate partnerships for the Chicago Cubs. “We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit. Mynd Drinks is a Chicago-based company that promotes overall wellness and helps ease the stressors of everyday life, just like a Friday 1:20 [p.m.] game at Wrigley Field.”

In October 2022, MLB announced a partnership with Charlotte’s Web, Denver. British American Tobacco Group invested nearly $57 million in Charlotte’s Web at the start of the year. The company a Certified B Corporation listed on the Toronto Stock Exchange, has hemp extract wellness products under brands including Charlotte’s Web, CBD Medic and CBD Clinic.

Cannabis beverages are projected to grow in the United States from $1.2 billion in 2023 to $5.9 billion by 2033, according to Future Market Insights Inc., Newark, Delaware.

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