Sheetz will offer a free coffee or fountain drink to doctors, nurses and first responders. St. Romain Oil Co. will provide free chicken-tender meals. And High’s is asking customers to round up their total at checkout to benefit the American Red Cross.
These are just some of the ways convenience-store retailers are honoring community heroes during the fifth annual 24/7 Day.
The NACS Foundation will sponsor 24/7 Day on July 24, encouraging convenience retailers and their supplier partners to join the celebration.
24/7 Day is intended to celebrate the partnership between the convenience-store industry and those on the front lines in our communities. This year’s theme is “High Five for Heroes,” a nod to the event’s fifth anniversary and the spirit of the celebration for the community heroes the day supports.
The NACS Foundation Response Relief program’s signature event celebrates and recognizes the first responders, medical and emergency professionals and Red Cross volunteers who are there for their communities during times of need. The event unifies the collective efforts of tens of thousands of convenience stores to honor and thank those who work 24/7 with items like a hot cup of coffee, cold beverage or a breakfast sandwich.
The first 24/7 Day event in 2018 had three retail partners: Sheetz, Wawa and RaceTrac. Last year, more than 50 c-store brands representing 30,000-plus convenience retail locations recognized 24/7 Day, showcasing how the convenience retailing industry has thrived through change.
“Just like first responders, convenience stores and their workers provide essential services, 24/7, while also acting as a reliable and safe hub for members of their community to connect, socialize and share,” said Stephanie Sikorski, NACS vice president of marketing and executive director of the NACS Foundation. “So much of the work that both first responders and convenience store workers do is not seen by the public. This celebration was created to shine a bright light on their service, showing them that we see how much they do, and saluting them for their incredible efforts.”
There is no cost for retailers and suppliers to join the 24/7 Day celebration at the entry level. Participation is flexible and can be structured around the needs and goals of each company.
Click here to see how convenience retailers are participating.
The NACS Foundation is the charitable arm of NACS, the global industry association dedicated to advancing convenience and fuel retailing. NACS is based in Alexandria, Virginia.
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