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Couche-Tard Introduces Circle K Fuel to Missouri and Illinois

Move part of global rebranding campaign
Photograph courtesy of Circle K

LAVAL, Quebec -- As part of its global rebranding campaign, Alimentation Couche-Tard Inc. will introduce Circle K fuel to 132 convenience stores in Missouri and Illinois by the end of January.

The sites, primarily in the St. Louis metro area and central and southern Illinois markets, currently dispense a multitude of fuel brands. Additional sites in the region will be converted within the next several months.

“By having a 360-degree Circle K experience at these locations, we will better serve our customers,” said Sverre Rosen, Circle K Heartland's vice president of operations. “We invite all drivers in the area to fill up with Circle K fuel and enjoy our easy visits and products for customers on the go.”

The introduction of Circle K fuel is part of the company’s full rebranding of Circle K locations, which emphasizes convenient products and easy, welcoming visits. As of October 2018, more than 4,050 locations in North America and more than 1,800 sites in Europe displayed the new Circle K brand. Over the course of 2019, many more locations across North America and Ireland will transform with the new look and offers as part of a global company initiative.

Along with the change in fuel at these select locations, Circle K will offer customers a new deal on fuel prices with its Circle K Easy Pay debit card. When customers sign up for Easy Pay, they will save 30 cents per gallon for the first 90 days. After that, Easy Pay customers will save 6 cents per gallon. They will also receive deals on merchandise purchased inside the stores. The offer is valid at designated Missouri and Illinois locations.

Laval, Quebec-based Alimentation Couche-Tard Inc., owner of the Circle K c-store brand, has 9,943 convenience stores in North America, including 8,660 stores with road transportation fuel dispensing. Its North American network consists of 19 business units, including 15 in the United States covering 48 states and four in Canada covering all 10 provinces.

Couche-Tard also operates a retail network of 2,718 c-stores and automated fueling stations in Scandinavia, Ireland, Poland, the Baltics and Russia. And under licensing agreements, more than 2,000 stores operate under the Circle K banner in 14 other countries and territories, which brings Couche-Tard’s worldwide total network to more than 16,000 locations.

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