Company News

CSW News Roundup: March 2024

Highlights in business diversity from the past month: TravelCenters of America, Circle K, Hershey, PepsiCo
convenience-store women CSW News
CSP Staff

TravelCenters of America

Women make up approximately 12% of professional drivers, according to the 2023 Women in Trucking Index, and 43% of its workforce.

TravelCenters of America (TA) has launched a Women’s Safety Advisory Group, which brings together professional drivers and members of the trucking industry to discuss topics regarding safer TA, Petro or TA Express travel centers and services. While the advisory group specifically focuses on female perspectives, any feedback and information received will be used to create safer sites for all guests and team members, regardless of gender.

In late spring, Debbie Shelton, retail operations support vice president, will embark on a road trip alongside Violet Helferich from ACE Doran Hauling & Rigging Co., a division of the Bennett Family of Companies. The journey will span a week, taking Shelton and Helferich from Oklahoma City to Brandon, South Dakota, to load freight, and then onwards to a wind farm in the southern U.S. During this experience, Shelton aims to gain firsthand insights into the daily challenges and experiences of female professional drivers.

  • TravelCenters of America is No. 29 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by company-owned store count.

Susie De Ridder, professional driver, member of Women’s safety Advisory Panel and TA Citizen Driver Award winner

Susie De Ridder, professional driver, member of Women’s safety Advisory Panel and TA Citizen Driver Award winner

Circle K

For International Women’s Day on March 8, Circle K announced a campaign to recognize women and celebrate their achievements by gifting them a treat from participating Circle K location.

Through March 10, customers sent personalized thank you notes and a complimentary coupon to send to a woman in their life.

Customers could redeem the coupon for a chocolate chip cookie, medium coffee, Circle K Chips, Circle K Water, Circle K Nuts or a medium Polar Pop.

  • Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 202 list of convenience-store chains by store count.

Circle K

Circle K coupon

CSP’s Category Managers of the Year

CSP is proud to announce the following winners in its 2024 Category Manager of the Year (CMOY) Awards during the Convenience Retailing University (CRU) conference in Nashville, Tennessee. Nominated by the convenience-store supplier community, these are the best of the best from small, midsize and large chains across the United States. Winners this year included Beth Barron of MAPCO Express in the behind the counter/tobacco category; Holly MacFarlane of Love’s Travel Stops & Country Stores in the dispensed beverages category; and Corey Nicely of Pilot Co. in the nonalcohol beverages category. Congratulations to all the winners!

CMOY 2024

From left, Beth Barron of MAPCO Express in the behind the counter/tobacco category; Holly MacFarlane of Love’s Travel Stops & Country Stores in the dispensed beverages category; and Corey Nicely of Pilot Co. in the nonalcohol beverages category. Photograph by W. Scott Mitchell

HerSHEy bar

Hershey brought back its limited edition SHE bars for the fourth year this month.

This year, Hershey's brand will celebrate 'her for who she is' by highlighting more than 200 adjectives on the chocolate bar that describe the powerful, reliable and brilliant women who surround us, according to the company.

The Hershey's SHE bars are co-created in partnership with Girls on the Run, a U.S.-based nonprofit dedicated to creating a world where every girl knows and activates her limitless potential. With words including creative, fearless and dedicated, gifting these bars is a simple and heartwarming way to celebrate the influential women and girls who have shaped our lives, Herhsey said.


Photograph courtesy of the Hershey Co.

She is PepsiCo

PepsiCo’s She is PepsiCo campaign recognizes women who work in frontline roles in markets around the world, showcasing their transformative abilities and helping to recruit even more to apply for frontline roles.

More than two dozen women across the United States and Canada are 2024 She is PepsiCo honorees. The women being recognized work as truck drivers, mechanics, merchandisers and warehouse loaders, among other frontline roles. Each of the women will be honored at local truck-unveiling events, where they will see their name and photo on a PepsiCo truck that will roll through their community.

The annual program rebrands some of the company's highly visible delivery trucks with the names and faces of She is PepsiCo honorees. Featuring photos of these employees in their work settings, in place of the company's brands, is at the heart of how the global campaign aims to celebrate and empower women, according to the company.

A 2023 Gartner survey showed that women made up 41% of the total supply chain workforce, up from 39% in 2022. However, the same survey also found that when looking specifically at frontline representation in the supply chain workforce, women filled just 31% of these roles. Women account for about half of the U.S. labor force, but represent less than one-third of the manufacturing workforce.

PepsiCo recognizes the importance of women seeing the opportunities available to them. The She is PepsiCo campaign demonstrates how women can build and grow a meaningful frontline career at PepsiCo supported by the tools and culture to nurture their continued development.


Photograph courtesy of PepsiCo

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