Shell launched a Platinum version of its Fuels Rewards program Monday for loyal customers, offering 10-cents-per-gallon savings at the pump and double savings on in-store rewards at its convenience stores.
Houston-based Shell Oil Products is working with Alpharetta, Georgia-based PDI Technologies on the Platinum Status program, which is above Gold Status and provides the greatest savings on fuel. Platinum members also may be eligible for gift cards and other special rewards, PDI said.
Rewards Members become eligible for Platinum Status after 12 fuel purchases of at least 10 gallons in a three-month period. Filling up with V-Power NiTRO+ Premium Gasoline counts for two fillups, the company said. Shell and PDI used customers’ purchase histories to determine which members should qualify for Platinum Status as of the July 17 launch. The double fuel rewards are limited to 35 gallons per fillup, or 20-gallons when the fuel rewards are combined with other offers, PDI said.
The company recently acquired Volta Inc., a San Francisco-based electric-vehicle charger maker, and this month Shell was named a recipient of federal funds to build EV charging stations along interstates in Ohio.
Several other convenience-store chains upped their rewards offers this summer, In June, Kum & Go said it would unveil a new app and revamp its loyalty program in late summer to offer members 10 points for every dollar spent, up from five points per dollar spent previously, and 5 points per gallon of fuel purchased, according to the company.
- Kum & Go is No. 22 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.
bp is offering higher rewards in a promotion designed to entice members who sign up for a new BPme Rewards Visa credit card. The card offers a 50-cent discount on the per-gallon fuel price for 60 days for consumers applying for the card by Aug. 1. After the 60-day period, BPme Rewards Visa members will save 15 cents off per gallon of fuel at bp and Amoco stations, the company said.
- bp America Inc./Thorntons is No. 7 on CSP’s 2023 Top 202 ranking of convenience-store chains by store count.
On Wednesday, bp announced a 50-cent discount on the per-gallon fuel price for 60 days for new BPme Rewards Visa customers at bp and Amoco stations, the company said. Consumers must apply for a card by Aug. 1 to participate in the special offer. After the 60-day period, BPme Rewards Visa members will save 15 cents off per gallon of fuel at bp and Amoco stations, the company said.
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