Foodservice

7-Eleven Hopes to Lure Customers With Fish Bites

C-store brings back popular Wild Alaska Pollock and Fish Fridays deal
7-Eleven Wild Alaska Pollock Fish Bites
Photograph courtesy of 7-Eleven

IRVING, Texas A popular sandwich unveiled last year by 7-Eleven has been modified and introduced this year as Wild Alaska Pollock Fish Bites, a limited-edition offering of five bite-sized morsels of herb panko-crusted Alaska pollock filets served on a skewer with a side of tartar sauce for dipping.

Created for customers looking for a meat alternative during the Lenten season, the Fish Bites are available at participating U.S. stores while supplies last. Customers can take advantage of the Fish Fridays deal, where five Fish Bites are just $3 through the 7Rewards loyalty program in the 7-Eleven app.

Last year, 7-Eleven worked with the Association of Genuine Alaska Pollock Producers (GAPP) on a fish sandwich made with wild Alaskan pollock. The sandwiches proved to be one of the most popular hot foods introduced by the retailer last year. Building on that success, 7-Eleven and GAPP this year created a product with the same flavor but in bite-sized portions.

"We got such great reviews on the Alaskan Pollock sandwich last year, we knew we had to bring back a seasonal fish option for our customers in 2021," said Anjuli Wilkie, 7-Eleven senior category manager of hot food. "Because we're all about convenience and offering delicious, easy-to-eat food, Fish Bites is the perfect grab-and-go option."

This is the second promotion by 7-Eleven announced in the last week. The convenience-store chain on March 14 will sell large pizzas for $3.14 to celebrate Pi Day, a promotion that also will benefit Feeding America, the country’s largest domestic hunger-relief organization. 7-Eleven will help Feeding America provide a meal for every pie sold.

Also benefiting Feeding America is a promotion on Fridays through April 24, where 7-Eleven will help provide a meal to Feeding America member food banks for every large Big Gulp, Slurpee or coffee purchased at participating stores. There is a maximum of 275,000 meals per Friday and 2.5 million meals during the promotion to benefit member food banks.

Customers can also round up their purchases every day of the week to the nearest dollar, and the difference in change will be donated to local Feeding America member food banks. All the raised funds will help the community in which the respective store operates.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners