Foodservice

7-Eleven's App-ealing Super Bowl Play: $1 Pizzas

Retailer delivering pies via 7NOW on game day
7-Eleven Pizza, 7Now Delivery
Photograph courtesy of 7-Eleven

IRVING, Texas  In a play drawn up apparently to boost users of its delivery app, 7-Eleven is selling pizzas for $1 on Super Bowl Sunday.

To qualify, pizzas, hot or ready to bake, must be delivered and ordered in the 7NOW delivery app.

"For over 50 years, millions of Americans have gathered together to watch the biggest football game of the year, and 7-Eleven has always been there for them with drinks, snacks and gameday essentials," said Raghu Mahadevan, senior vice president and head of digital. "With 7NOW delivery, nobody has to leave the gamewhether homegating with a group or a party of one. Just open the 7NOW app, tap, shop and wait for 7-Eleven to bring everything you need to your doorstep in about 30 minutes."

This offer, limited to one per customer, is valid Feb. 7 only on large pepperoni pizza, extreme meat pizza, triple cheese pizza or take and bake pizza. The offer is not valid through pickup.

The 7NOW delivery app offers an assortment of more than 4,000 foods, beverages and home goods. 7-Eleven has bone-in and boneless chicken wings, nachos and mini tacos, hot dogs and small slider sandwiches, chips and dips, cookie platters, ice cream and more. Alcohol delivery, including beer, wine and liquor, is available through the app in select markets to customers 21 and older. Check out the app to browse other gameday promotions.

In-store deals include a two-for-$10 pizza deal through April 27 via the company's loyalty program, 7Rewards. There is a limit of two coupons per day.

Now offered in about 1,300 cities, the 7NOW delivery app gives more than 60 million U.S. households access to thousands of items. Products include fresh and hot foods, household items, groceries, pantry needs, over-the-counter medicine, snacks, sweet treats and more. 7NOW orders are delivered in about 30 minutes, but demand might affect delivery times. Customers can specify “contactless delivery” when ordering.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 71,800 stores in 17 countries, including about 12,000 in North America, with more than 9,350 in the United States. It is No. 1 on CSP’s 2020 Top 202 ranking of c-store chains by store count.

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