Technology/Services

7-Eleven Introduces In-App Wallet

Allows even cash to be used in contactless payment
7-Eleven In-App Wallet
Photograph courtesy of 7-Eleven

IRVING, Texas 7-Eleven Inc.'s new app-based mobile wallet offers all customers—including those who would like to load cash—a contactless way to pay at participating U.S. stores.

Customers using the 7-Eleven Wallet, accessible in the 7-Eleven app, can load funds to use upon checkout using cash, debit and credit cards, Apple Pay, Google Pay and prepaid 7-Eleven gift cards. Cash must be loaded in store at the register, while other payment methods can be loaded in the app. 7-Eleven Wallet users are not charged any loading or transaction fees and incur no interest fees as with credit card charges, the company said.

"7-Eleven Wallet meets the needs of customers looking for convenient, contactless ways to shop and pay during this unprecedented global pandemic," said 7-Eleven President and CEO Joe DePinto. "Cash customers want to participate in the growing digital payment ecosystem. 7-Eleven Wallet gives them access to touchless payment along with deep value loyalty offers."

The 7-Eleven Wallet is the latest feature in the 7-Eleven app. Members are able to earn and shop with points, get exclusive offers, redeem rewards for free merchandise and pay by scanning the barcode in the app. Customers using the company's Mobile Checkout shopping experience in select markets or the Fuel Loyalty program at 7-Eleven-branded gas stations to save money on gas in participating cities can also take advantage of the 7-Eleven Wallet perks.

First-time users will be able to earn 2,000 7Rewards points when they load $20 into their 7-Eleven Wallet for the first time through Jan. 5, 2021. 7Rewards members can shop with points and convert the bonus loyalty points into dollars for instant savings upon checkout and redeem points on almost every item in participating stores, the company said. Each 1,000 points equals $1, and customers can convert up to 3,000 points ($3) per transaction. Loading those first $20 dollars gives customers another $2 to redeem on purchases in stores.

To redeem or convert points to dollars for instant savings, members scan their 7Rewards barcode found on the home screen of the 7-Eleven app upon checkout. A prompt on the store's checkout display will ask customers if they want to redeem points to save from $1 to $3. Customers must have a verified phone number linked to their 7Rewards account to use 7-Eleven Wallet and a verified ZIP code to access the savings.

Customers can download the 7-Eleven app in the Apple store or Google Play, visit the 7Rewards online mobile website at 7Rewards.com or chat with the 7-Eleven bot on Messenger.

7-Eleven operates, franchises or licenses more than 71,800 stores in 17 countries, including approximately 12,000 in North America, with more than 9,350 in the United States. It is No. 1 on CSP’s 2020 Top 202 ranking of largest c-store chains by store count.

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