Convenience-store chain 7-Eleven and Drumstick are pairing up to introduce a new frozen dessert: the Drumstick Slurpee Blue Raspberry Vanilla Cone. The king size cone packs a tart-flavored punch in this summertime collaboration, the companies said.
The Drumstick Slurpee Cone features the same elements as a traditional cone—creamy and smooth signature vanilla, a crispy cone and a chocolatey nugget—but the Slurpee version also includes a vibrant blue raspberry layer and is topped with blue razz sauce ripples and candy bits.
“Our iconic Slurpee drinks are a staple of summer, and we're always looking for new ways to surprise and delight our fans during this time of year,” said Jasmeet Chawla, senior vice president of merchandising at 7-Eleven for center of store and services. “By joining forces with another summer icon, Drumstick, we're taking refreshment to the next level by combining the coolness of Slurpee drinks with the indulgence of Drumstick cones for a snack unlike anything our fans have had before!”
The Drumstick Slurpee Cone will be exclusively available at 7-Eleven, Speedway and Stripes c-stores nationwide for a limited time, while supplies last.
- 7-Eleven is No. 1 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
“We couldn't be more excited to team up with 7-Eleven to introduce this one-of-a-kind and mouthwateringly delicious snack to our fans,” said Kerry Hopkins, marketing director for Drumstick. “Because, let's face it, summer is all about embracing the unexpected, and what better way to do so than with a limited-edition collaboration that promises to delight and surprise with every bite?”
Drumstick is part of Dreyer’s Grand Ice Cream Inc., a leading U.S. ice cream company owned by Froneri. Dreyer’s other brands include Häagen-Dazs, Dibs, Outshine, Toll House, Push-Up, Frosty Paws and Skinny Cow.
Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition to 7-Eleven c-stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, Speedy Cafe and Raise the Roost Chicken and Biscuits restaurant brands.
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