GoodWest Industries Acquires Skinny Mixes

Will bring line of low-calorie coffee syrups and flavorings to c-stores

DOUGLASSVILLE, Pa. — GoodWest Industries LLC, a national provider of coffee condiments and an innovator in the rapidly growing iced-coffee and cold-brew product segments, has acquired Skinny Mixes LLC, a branded provider of low-calorie coffee syrups and flavorings, whipped foam toppings and beverage mixes.

Skinny Mixes, which was founded a decade ago by Jordan Engelhardt, offers four beverage collections:

  • Skinny Syrups, which provide a variety of low-calorie ways to sweeten and flavor coffees, teas, lattes, protein shakes, smoothies, oatmeal, desserts and more.
  • Whipped Foam Toppings, which add a foam finish and flavor to coffees, hot chocolates, cappuccinos, espressos or frappes.
  • Meaningful Daily Wellness Boosts, which use functional ingredients in a ready-to-drink daily boost to promote wellness.
  • Skinny Mixes, which can be added to liquor for low-calorie craft mocktails and cocktails.

The beverage collections are available in more than 10,000 specialty retail locations in the United States, Canada, the U.K., Germany and Poland and online.

“We are excited to have Jordan Engelhardt and the entire Jordan’s Skinny Mixes team join the GoodWest family,” said Rick Lawlor, GoodWest’s CEO. “We look forward to broadening GoodWest’s beverage platform with existing and new Skinny Mixes products, including new coffee condiments, and investing further in product development. Jordan is a passionate innovator, and we welcome her leadership and insights as we offer our convenience, foodservice and other customers a range of premium, authentic beverages, mixes and syrups.”

Engelhardt, founder and president of Skinny Mixes, said Douglassville, Pa.-based GoodWest is an ideal partner for growing the reach of her products.

“I am especially pleased with the opportunities we will have to continue to develop new products that help our customers enjoy the fun and flavor of their favorite beverages from day to night, without the unwanted calories and sugar,” she said. “Additionally, Skinny Mixes is excited to partner with GoodWest to serve their customers in the foodservice and convenience channels, and bring our unique low-calorie product line to what will be new channels for us.”

Engelhardt said her team is anxious to work with GoodWest’s product development team to launch and deliver new products. “We are especially looking forward to launching a cold-brew product to customers,” she said.

Lawlor said bringing the product offering into the c-store space will be a significant move that “will augment our existing Java Creations and Flavor Perks product lines. Jordan’s multiserve bottle format will enable our customers to provide increased personalization and customization, through multiple on-trend and seasonal product offerings at a low cost and flexible point of entry, targeting the female and millennial consumer to further drive customer loyalty and foot traffic.”

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