Foodservice

High Five! Chester’s Chicken Delivers New Sauces

Brand unveils fresh flavors, redesigned menu board, branded packaging
Chester's Chicken sauces
Photograph courtesy of Chester's Chicken

BIRMINGHAM, Ala.  Five new sauce flavors mean five new options to complement Chester’s fresh fried chicken.

The flavors, recently introduced for use with Chester’s tenders, bone-in chicken, chicken bites, chicken sandwiches and potato wedges, are:

  • Chester’s: blends bold tangy herbs and spices in a creamy base.
  • Honey mustard: a thick, creamy sauce flavored with mustard, honey, horseradish and spices.
  • Buffalo hot: a flavorful hot sauce with cayenne pepper notes and a smooth yet spicy flavor.
  • Ranch: a blend of dairy notes, herbs, onion and garlic.
  • BBQ: a medium-bodied barbecue sauce with sweet notes combined with a natural smoke flavor and a unique blend of spices.

“All five of our delicious new dipping sauces feature new recipes made from high-quality ingredients,” said William Culpepper, vice president of marketing at Chester’s Chicken. “Consumer data shows that dipping sauces actually drive purchasing behavior, especially with younger consumers, and we are excited to offer great-tasting sauces that are a perfect complement to our world-famous chicken.”

Chester’s secret is a family recipe that includes a unique double breading process that has been successful and enjoyed for more than 55 years.

In addition to the new sauces, Chester’s unveiled a new menu board design and introduced a new line of branded packaging. The new menu is representative of the company’s rebranding efforts and features new permanent menu items, like Chester’s fried chicken sandwich, chicken bites and fried pies.  

The new branded packaging features bold, bright colors, an updated logo and the new tag line “Chicken on the Run.”  

“Our new branded packaging and menu boards introduce a more contemporary brand to our consumers,” Culpepper said. “Being largely focused on the c-store segment, ‘Chicken on the Run’ speaks to busy customers who are looking for a fast, fresh meal on the go. And we believe our fresh fried chicken stands out in the crowded marketplace over other competitive offerings.”

In October 2020, the company launched a new website providing the first glimpse into its rebranding efforts. Chester’s addition of new sauce offerings is a part of the company’s enhanced product portfolio that will continue in 2021.

Birmingham, Ala.-based Chester's has more than 1,300 locations and more than 50 years of success. Chester's sells fried chicken in convenience stores, truckstops and supermarkets.

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