Foodservice

Krispy Kreme Pricing a Dozen Original Glazed at Gasoline National Average

Each Wednesday it’s tapping ‘Strategic Doughnut Reserve’ to take edge off high fuel prices
Krispy Kreme doughnut gas price promotion
Photograph courtesy of Krispy Kreme

CHARLOTTE, N.C. — In a new case of making lemonade out of lemons, Krispy Kreme is helping motorists hurting at the gas pump by tapping its “strategic doughnut reserve” and pricing a dozen Original Glazed Doughnuts at the national average for a gallon of regular gas.

The promotion is each Wednesday through May 4 at participating shops nationwide. Customers can get up to two dozen Original Glazed Doughnuts, each for the price of a gallon of gas, in participating shops, via drive-thru and for pickup by ordering online and through the Krispy Kreme app.

“While Americans deal with the rising PPG—price per gallon—of gasoline, we’re lowering our PPOG—price per Original Glaze,” said Chief Marketing Officer Dave Skena. “Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. We know that despite the high gas prices, people have to be out and about anyway. So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time.”

Charlotte, N.C.-based Krispy Kreme will set the price for an Original Glazed dozen each Wednesday based on the national average price of a gallon of regular gas in the United States on the Monday of each week. Krispy Kreme will alert fans to the price by posting it on Facebook, Instagram and Twitter, and at www.krispykreme.com/offers/beatthepump.

Krispy Kreme operates in more than 30 countries through its network of doughnut shops, partnerships with leading retailers and a rapidly growing e-commerce and delivery business.

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