Foodservice

7-Eleven Expanding Mexican Food Footprint

Will open 10 Laredo Taco Company restaurants in Oklahoma City by early 2021
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven Inc. will expand its Mexican food footprint by opening Laredo Taco Company restaurants in more than 10 convenience stores in Oklahoma City by early 2021.

Owned and operated by 7-Eleven, Laredo Taco Company has locations in more than 500 Stripes and 7-Eleven convenience stores. The brand became part of 7-Eleven in early 2018 after the retailer acquired Sunoco LP. Houston-based Sunoco acquired Stripes from Susser Holdings Corp., Corpus Christi, Texas, in 2015.

Laredo Taco Company specializes in barbacoa, chorizo, carne asada, carnitas, and breakfast tacos. Each restaurant has a salsa bar with a variety of freshly prepared salsas and pico de gallo. Because of safety restrictions resulting from the coronavirus pandemic, salsas and pico de gallo are currently being served in pre-packed containers at the salsa bar.

The full Laredo Taco Company menu is available in 7-Eleven stores or via contactless delivery through Postmates.

"We have lots of exciting things planned for the Oklahoma stores that recently joined the 7-Eleven family, and Laredo Taco Company gives customers a delicious taste of what's to come," said Chris Tanco, executive vice president and COO of 7-Eleven. "When we open Laredo Taco Company restaurants in select 7-Eleven locations, the lines of enthusiastic customers have been out the door. We are excited to offer Oklahoma customers the same great experience and delicious handmade tacos."

In March, 7-Eleven completed its acquisition of 7-Eleven Stores, which included more than 100 independently operated 7-Eleven-branded convenience stores in the Oklahoma City metropolitan area. The c-stores owned and operated by Oklahoma City-based 7-Eleven Stores were the only independently owned retail outlets that carried the 7-Eleven brand, through a special arrangement between owner William Brown and 7-Eleven Inc. in 1953. The Oklahoma stores were not licensees or franchisees of the national chain; they were totally independent.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 70,000 c-stores in 17 countries, including more than 9,300 in the United States. 7-Eleven is No. 1 on CSP's 2020 Top 202 ranking of c-store chains by number of retail outlets.

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