NORTHFIELD, Ill. -- Maxwell House has made improvements to Shelf-Stable Liquid Coffee offerings and equipment that it said will make equipment maintenance easier for convenience-store and other retailers and improve the quality of the coffee customers that demand.
Liquid coffee is the easy way to reduce waste and labor, the company said. There is no unused product and no need to brew coffee throughout the day, it added.
The equipment experts at Maxwell House sought feedback from operators to improve the Maxwell House serving experience. The company used this input to select a new product fitment piece for Shelf-Stable Liquid Coffee machines. This one-time update will allow a quicker and cleaner hookup on all future product changes. Current customers will receive the new fitment for free in product shipments, with instructions on replacement.
In addition to equipment upgrades, Maxwell House has made improvements to the coffee itself. All liquid coffee, both shelf stable and frozen varieties, now features no added flavors, as well as no preservatives. Also, each box of Shelf-Stable Liquid Coffee, available in both caffeinated and decaffeinated varieties, makes up to 346 8-oz. servings and offers extended unrefrigerated 12-month shelf life. It's perfect for operators with limited refrigerator or freezer space, and the minimal setup lets them brew fresh cups quickly.
Kraft Foods Group, Northfield, Ill., is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company's brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft Foodservice, a division of Kraft Foods Group, provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry.
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