CHATTANOOGA, Tenn. -- The Pantry Inc. on Tuesday brought its Bean Street Coffee program to the Chattanooga and Dalton, Tenn., markets, reported The Chattanoogan. Bean Street Coffee is now being served at The Pantry's 81 area Kangaroo Express convenience stores.
The rollout is part of the Cary, N.C.-based retailer's Fresh Initiative foodservice makeover. (Click here for previous CSP Daily News coverage of The Pantry's new foodservice initiatives.)
The Pantry is offering its guests the chance to taste the improved Bean Street Coffee for free at sampling events across market-area stores, said the report.
"This coffee re-launch reflects the transformation taking place at The Pantry," John Fisher, the chain's senior vice president of marketing and foodservice, told the newspaper. "Chattanooga and Dalton are already among Kangaroo Express' top 10 leading markets in coffee sales, which make them prime locations to introduce our new Bean Street Coffee. Our goal is to impress our customers with the quality and value Kangaroo Express delivers in coffee and customer service."
In addition to improving the taste of the new Bean Street Coffee, The Pantry has enhanced coffee serving stations with more counter space, upgraded cups, lids and other coffee accessories, said the report. Guests can customize their coffee with a variety of blends and options such as sweeteners and flavor shots. Cappuccinos, lattes and flavored coffee are available, as well.
The Pantry is also increasing associate training to ensure guests always receive a great tasting cup of coffee, the report added. A hospitality-certified associate in each store will provide service, maintain the cleanliness of the coffee bar and help customers get in and out quickly.
"Coffee is typically the first foodservice product that customers try in a store, and I encourage all of our guests to try our new great-tasting coffee on us," said Fisher. "Our goal is to be the customer's choice for a delicious, satisfying and convenient cup of coffee."
The re-launch is supported by The Pantry's "We Brew It, You Do It" campaign, highlighting the variety of ways guests can customize their Bean Street Coffee. The campaign features radio remotes at select coffee sampling events, radio advertisements across 10 local stations, 42 area billboards and digital advertisements, the report said.
The Pantry is a leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated c-store chains in the country. The company operates approximately 1,650stores in 11 states under select banners, including Kangaroo Express, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as fuel and other ancillary services.
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