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Foodservice

RaceTrac Rolls Out Bean-to-Cup Coffee

Machines are now in all 500 c-stores
Photograph courtesy of RaceTrac

ATLANTA -- RaceTrac Petroleum Inc. is looking to knock the launch of its bean-to-cup coffee program out of the park with the help of some heavy hitters. The convenience-store chain unveiled its Crazy Good Coffee machines in all 500 stores Dec. 13.

The retailer drafted former MLB Pitcher Paul Byrd to serve the first 100 Atlanta-area guests free coffee from the bean-to-cup units. Customers had an opportunity to take photos with the retired baseball player and sports broadcaster.

Customers can choose from six coffee blends, including Hazelnut, Regular, 100% Colombian, Rainforest Alliance Guatemalan, Decaf and Dark Roast. Pumpkin is also available as a seasonal flavor.

Besides its promotions in Atlanta, where the company is based, RaceTrac plans to host similar events in the Dallas-Fort Worth area, New Orleans and Orlando, Fla.

With locations in Georgia, Florida, Louisiana and Texas, RaceTrac is No. 18 on CSP’s2018 Top 202 ranking of c-store chains by number of company-operated retail outlets.

Click here for the complete 2019 Dispensed Beverage Report.

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