Foodservice

Seasoned Crust a 1st in Latest Hunt Brothers Pizza LTO

Italian Trio features herbs blended into dough; starts Sept. 25
Hunt Brothers Pizza is introducing the Italian Trio Pizza
Photograph courtesy of Hunt Brothers Pizza

The Italian Trio, a new limited-time offering from branded convenience-store pizza program Hunt Brothers, includes a first for the company: Italian herbs blended into the dough of its crust.

The LTO starts Sept. 25, the Nashville, Tennessee-based company said.

The savory crust is topped with Hunt Brothers Pizza’s tomato sauce, 100% natural part-skim mozzarella cheese, Italian sausage, cured salami and cup and char pepperoni. Preparation is finished by topping with a sprinkling of Hunt Brothers Pizza’s secret blend of Italian seasoning and Just Rite Spice prior to baking.

“The goal of the LTO program is to provide our c-store partners with unique flavor combinations, which will entice customers to try something new and exciting to help grow sales,” said Dee Cleveland, Hunt Brothers Pizza's director of marketing. “We are continuously trying to innovate new flavor combinations to keep customers coming back for more.”

With the Italian Trio Pizza, Hunt Brothers Pizza melds a variety of classic Italian flavors for its own enhanced spin on the three-meat style, the company said.

Hunt Brothers Pizza’s partners can offer a whole 12-inch pizza or Hunk A Pizza (one-quarter of a 12-inch pizza) of the Italian Trio Pizza while supplies last.

Since its founding in 1991 by brothers Don, Charlie, Jim and Lonnie Hunt, the family-run company has grown to more than 9,000 store locations across the country. It’s the country’s largest brand of made-to-order pizza in the convenience-store industry, it said, adding that its LTO program supports an increase in foot traffic and profits.

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