Fuels 50 2019
At a time of flat to declining gallons, the top fuel brands demonstrate incredible skill in growing market share and fuel volumes. How do they do it? CSP's 2019 Fuels 50, produced in partnership with Oil Price Information Service (OPIS), shows those brands that are pulling in the most gallons—and winning over customers.
Fuel Up HereFuels 50
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Source: Oil Price Information Service (OPIS)
| Rank | Brand | Station Count | Market Efficiency | Market Share | Outlet Share | Price Differential |
|---|---|---|---|---|---|---|
| 1 | Buc-ee's | 33 | 7.060 | 0.200% | 0.030% | -8.40 CPG |
| 2 | Wawa | 600 | 5.300 | 2.770% | 0.520% | -3.60 CPG |
| 3 | QuikTrip | 784 | 4.880 | 3.330% | 0.680% | -2.66 CPG |
| 4 | Sheetz | 572 | 4.290 | 2.140% | 0.500% | -0.39 CPG |
| 5 | RaceTrac | 504 | 3.980 | 1.750% | 0.440% | -3.72 CPG |
| 6 | QuickChek | 72 | 3.770 | 0.240% | 0.060% | -6.52 CPG |
| 7 | Royal Farms | 160 | 3.010 | 0.420% | 0.140% | -3.10 CPG |
| 8 | Maverik | 315 | 2.940 | 0.810% | 0.270% | -3.47 CPG |
| 9 | Spinx | 59 | 2.700 | 0.140% | 0.050% | 5.74 CPG |
| 10 | Road Ranger | 39 | 2.630 | 0.070% | 0.030% | -1.08 CPG |
| 11 | Love's | 429 | 2.520 | 0.940% | 0.370% | -3.10 CPG |
| 12 | Pilot | 495 | 2.490 | 1.070% | 0.430% | -4.22 CPG |
| 13 | Toot'n Totum | 22 | 2.490 | 0.050% | 0.020% | 0.42 CPG |
| 14 | Kum & Go | 404 | 2.480 | 0.870% | 0.350% | 1.17 CPG |
| 15 | GetGo | 200 | 2.440 | 0.420% | 0.170% | -1.57 CPG |
| 16 | Flying J | 146 | 2.420 | 0.310% | 0.130% | -5.00 CPG |
| 17 | Rutter's | 67 | 2.390 | 0.140% | 0.060% | -0.02 CPG |
| 18 | NOCO | 32 | 2.380 | 0.070% | 0.030% | -0.90 CPG |
| 19 | Speedway | 2866 | 2.250 | 5.620% | 2.500% | -3.41 CPG |
| 20 | Fastrac | 52 | 2.180 | 0.100% | 0.050% | 0.42 CPG |
| 21 | Gate | 76 | 2.050 | 0.140% | 0.070% | -1.33 CPG |
| 22 | Hele | 37 | 2.050 | 0.070% | 0.030% | -3.13 CPG |
| 23 | Weigel's | 67 | 1.960 | 0.110% | 0.060% | 0.29 CPG |
| 24 | Parker's | 53 | 1.810 | 0.080% | 0.050% | -4.16 CPG |
| 25 | High's Dairy Store | 43 | 1.740 | 0.070% | 0.040% | -4.20 CPG |
| 26 | RaceWay | 248 | 1.730 | 0.370% | 0.220% | -5.75 CPG |
| 27 | Irving Oil | 337 | 1.710 | 0.500% | 0.290% | -0.85 CPG |
| 28 | Pride Stores | 29 | 1.700 | 0.040% | 0.030% | -1.10 CPG |
| 29 | Family Express | 71 | 1.660 | 0.100% | 0.060% | -0.09 CPG |
| 30 | Xtra Mart | 24 | 1.630 | 0.030% | 0.020% | -1.21 CPG |
| 31 | Delta Sonic | 28 | 1.580 | 0.040% | 0.020% | -8.73 CPG |
| 32 | Kwik Trip | 540 | 1.570 | 0.740% | 0.470% | 0.51 CPG |
| 33 | Murphy Express | 289 | 1.520 | 0.380% | 0.250% | -6.74 CPG |
| 34 | Byrne Dairy | 46 | 1.520 | 0.060% | 0.040% | 0.48 CPG |
| 35 | Giant | 58 | 1.510 | 0.080% | 0.050% | -1.55 CPG |
| 36 | Flash Foods | 144 | 1.490 | 0.190% | 0.130% | -4.87 CPG |
| 37 | Jiffy Trip | 24 | 1.490 | 0.030% | 0.020% | -2.26 CPG |
| 38 | Circle K | 1625 | 1.470 | 2.070% | 1.410% | -4.46 CPG |
| 39 | Rhodes | 23 | 1.460 | 0.030% | 0.020% | 3.19 CPG |
| 40 | Turkey Hill | 241 | 1.420 | 0.300% | 0.210% | -1.77 CPG |
| 41 | West Texas Gas | 55 | 1.390 | 0.070% | 0.050% | 7.86 CPG |
| 42 | Go Mart | 116 | 1.370 | 0.140% | 0.100% | -1.36 CPG |
| 43 | Kwik Star | 70 | 1.360 | 0.080% | 0.060% | -0.80 CPG |
| 44 | Go Gas | 20 | 1.350 | 0.020% | 0.020% | -4.28 CPG |
| 45 | Holiday | 514 | 1.330 | 0.060% | 0.450% | -0.41 CPG |
| 46 | CEFCO | 62 | 1.290 | 0.070% | 0.050% | -2.21 CPG |
| 47 | Huck's | 118 | 1.280 | 0.130% | 0.100% | -0.85 CPG |
| 48 | Mapco Express | 243 | 1.260 | 0.270% | 0.210% | -4.04 CPG |
| 49 | Thorntons | 191 | 1.260 | 0.210% | 0.170% | -4.52 CPG |
| 50 | Handy Mart | 20 | 1.230 | 0.020% | 0.020% | -1.00 CPG |
Methodology
The Fuels 50 ranks fuel brands with 15 or more stores by market efficiency, which is defined as market share divided by outlet share. OPIS based volumes on full-year 2018 national fleet-card transaction data for all gasoline grades, which it considers as an appropriate proxy for a brand’s total fuel volumes. A higher market efficiency indicates stores with higher volumes, with an average market efficiency of 1. Station counts are based on a brand’s weekly average for the year. Price differential, measured in cents per gallon (CPG), is how a brand’s typical store on a typical day in 2018 was priced relative to its direct competition.