BP to Add Enhancements at the Pump

Company details initiatives at annual marketers convention, business expo
BP at the BP Amoco Marketers Association (BPAMA) Convention and Business Expo
Photograph courtesy of BP

SAN ANTONIO — BP is launching several initiatives for innovating the future of fuels and convenience stores.

The company announced the changes in March at the BP Amoco Marketers Association (BPAMA) Convention and Business Expo in San Antonio, Texas. Those initiative include:

  • Technology offerings from leading self-checkout providers Mashgin and Grabango.
  • Enhancements to BPme Rewards, including an expansion of BP’s Price Match subscription service and a partner offer with SpotHero.
  • A new BP and Amoco consumer credit card, launching in summer.
  • Continued investment in differentiated quality fuel.
  • Electric vehicle (EV) charging options available to integrate into networks.

“In the U.S., our branded marketers serve as frontline representatives for the BP and Amoco brands within their local communities,” said Emma Delaney, executive vice president for customers and products for BP. “They are critical to BP’s convenience and mobility strategy, and we are thrilled to continue offering new tools to support their business.”

BP aims to double its earnings from global convenience and mobility businesses by 2030, increasing from about $5 billion in 2019, while delivering returns in the range of 15% to 20%.

The company is also giving back by teaming up with In Our Backyard, an activist organization aimed at stopping human trafficking. As part of the convention, attendees earned points toward a charitable donation, resulting in $20,000 presented to Cheryl Csiky, executive director of In Our Backyard, at the end of the convention.

BP America Inc./Thorntons, Chicago, operates more than 1,200 c-stores under the ampm and Thorntons brands. BP took full ownership of Thorntons in 2021.

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