DALLAS -- Cox Petrol has launched its website, www.coxpetrol.com, to introduce the newest brand gasoline stations in Texas.
Cox Petrol is part of Metis Group LLC, a commodity sourcing and trading company founded in 2009 that specializes in negotiating, brokering and financing fuel and energy trades. The experience gained over the years through extensive interaction with refineries, fuel marketers and traders led the company to form Cox Petrol in order to improve the gasoline-buying experience for both consumers and independent gas station owners.
Cox Petrol is also an extension of the Cox oil companies, which have a proven track record of more than 100 years of operating oil and gas fields throughout North America and the Gulf of Mexico, the company said.
The Cox Petrol brand can be found at the four Rudy's Country Store and Bar-B-Q locations in the Metroplex in Frisco, Allen, Denton and Arlington, Texas. These are the first of 30 stations that the company plans to convert to its brand during the next 16 months, it said.
Showcasing the tag line, "Evolving the Fueling Experience," the new website delivers on the Cox Petrol promise, which the company said is "to make the gasoline-buying experience better for both customers and independent gas station owners."
"We've designed the website to be as customer-friendly as our gasoline service stations," said Michael Cox, vice president of sales for the brand.
"For consumers, buying gasoline is at best a chore that is often aggravated by fuel pumps and premises that are dirty and littered," he said. "At Cox, we're making the gas buying experience pleasurable with an approach that reveals the pride we have in our product and the focus we have on our customers."
The website's look mirrors that of the new stations and explains some of the "aggressive" operational and marketing plans that the company said are calculated to change the pump experience and help station owners increase sales and profits.
Two of the new programs that are being implemented under the new Cox Petrol fueling concept are Fender Vendor and Cox Fuel Friends.
Fender Vendor allows customers to purchase sodas at the fuel pump while they are filling up their cars and pay for all of their purchases with one swipe of their credit card.
"You never even need to take young children out of their car seat," Cox said.
Cox Fuel Friends is a frequent buyer program that allows customers to earn cents-per-gallon off on future purchases. Both Cox Fuel Friends and Fender Vendor will be available during the next 60 days.
The site also is home to the "Tank Talk Blog," which will regularly update readers on store promotions and offer unique insights on topics such as gasoline prices, driving vacation ideas and how-to-do-it-better tips to keep in mind, from road trips and tailgate parties to nutrition on the road and fuel efficiency.
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