Motiva Builds 'Uber for the Fuel Delivery Business'

Oil refiner partners with The NOW Network for development
Photograph: Shutterstock

HOUSTON Motiva Enterprises and fuel delivery and logistics company The NOW Network are developing a new digital fuel ordering platform designed to improve the fuel ordering process for its wholesale customers.

“Our vision is to create our own version of Uber for the fuel delivery business,” said Bill Spurgeon, executive vice president of marketing and sales for Motiva. “We are partnering with The NOW Network to develop an innovative digital solution which will vastly improve our customer experience by fundamentally transforming the way fuel is ordered. Our aim is to develop a new ordering platform which delivers measurable value to our customers and other supply chain partners by increasing transparency and optimizing efficiencies.”

The fuel ordering platform enables more effective terminal load balancing and cost savings through increasing supply chain optimization. Motiva aims to leverage the new technology to provide its wholesalers and carriers with other tangible benefits, including:

  • Fuel ordering via one loading app, allowing customers to track load delivery from the terminal to the station.
  • Increased visibility and improved logistics planning for wholesalers and carriers.
  • Reduced cost realized by streamlining invoice reconciliation processes.
  • Reduced carrier wait times and bottlenecks at terminals.
  • Reduced delivery errors by restricting drivers from selecting incorrect product.
  • Reduced supply disruptions while improving product quality assurance through load tracking. 

Motiva anticipates the new digital fuel ordering platform will eventually connect its entire retail supply chain from terminals to end users, making the product fulfillment process more proactive and predictive for its supply chain partners.

Development of the new fuel ordering platform began in January 2021. Motiva aims to pilot its planned pickup system with limited wholesalers and carriers prior to a broad rollout later this year.

The NOW Network aims to be a digital marketplace and technology where everyone in the ecosystem connects and engages in a digital way, ultimately getting everyone paid faster. Houston-based NOW is a tech startup in the Simon Group Holdings energy technology portfolio.

With headquarters in Houston, Motiva refines, distributes and markets petroleum products throughout the United States. The company's Port Arthur Manufacturing Complex in Port Arthur, Texas, is comprised of North America's largest refinery with a crude capacity of more than 630,000 barrels a day, the country's largest lubricant plant and an adjacent chemical plant. Under exclusive, long-term brand licenses with Shell and Phillips 66 for the 76 brand, Motiva's marketing operations support more than 5,000 retail gas stations. Motiva is wholly owned by Saudi Aramco.

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