New Program Offers EMV Upgrade Help

360Fuel, Gas Pump TV, Bennett and Allied partner on retrofit option and subsidy program
Photograph: Shutterstock

ORLANDO, Fla. With the Oct. 1, 2020, liability shift for outdoor EMV coming up, a group of fuel dispensing equipment and technology providers are offering a new upgrade option and subsidy program to help retailers get compliant.

360Fuel, an internet of things provider for fuel retailers, along with fuel media network Gas Pump TV, tech provider Allied Electronics and dispenser manufacturer Bennett Pump Co., have partnered on a new EMV-compliant retrofit package for Bennett, Gilbarco and Wayne dispensers. It includes 360Fuel’s merchandising technology and site controller, Gas Pump TV fuel media, Allied in-store and forecourt wireless devices and Bennett EMV retrofit kits for fuel dispensers.

The EMV payment package consists of a PCI-compliant, EMV-ready hybrid chip-card reader, encrypting PIN pad and high-speed printer. 

A new, corresponding subsidy program is said to offer thousands of dollars toward new EMV dispensers or retrofit kits.

“Fuel retailers are bearing the burden of the EMV transition,” said Werlien Prosperie III, CEO of 360Fuel, Orlando, Fla. “We are fully committed to ensuring retailers save the most on EMV compliance through subsidy and are delivered the industry’s leading merchandising solution. Combining the benefits of wireless technology, retailers forgo the cost and downtime of cutting concrete while receiving future-proof, high-speed communication infrastructure.”

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