Pump Companies Partner to Lighten EMV Burden

GPTV and Bennett Pump Co. launch subsidy program for fuel suppliers

NEW ORLEANS -- Gas Pump TV (GPTV), an interactive fuel media firm, and Bennett Pump Co., a fuel-dispensing technology company, are partnering to deploy a subsidy program for fuel retailers burdened with costly Europay Mastercard Visa (EMV) fuel-dispenser upgrades.

The program is available to fuel-supply wholesalers, distributors and jobbers. It enables fuel suppliers to provide GPTV to customers in a fully funded, pump-integrated video and merchandising platform. The program is designed to make it easier for fuel suppliers to extend their services and leverage the GPTV platform for their customers.

EMV fuel dispenser upgrades are required in order for fuel retailers to comply with updated credit-card authentication standards and are estimated to cost gas-station owners in the U.S. an estimated $5 billion to $7 billion by October 2020.

GPTV is the nation’s second-largest fuel media network by viewership. GPTV reaches fueling consumers daily with a mixture of national, local and sponsored content. The New Orleans-based company, founded in 2010 with a four-location pilot, reaches more viewers ages 18 to 49 than any broadcast TV network.

Bennett Pump Co. is a fuel-dispensing technology provider based in Spring Lake, Mich. It provides engineering, design and manufacturing services for retail, commercial and alternative fueling applications.

Photo courtesy of Gas Pump TV. 

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