Fuels

Podcast: Driving Traffic From Fuel Island to Store

Messages from consumer brands at the pump can trigger an upsell: McCaffrey

This edition of At Your Convenience is brought to you by Transact Technologies.

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It’s no secret driving customers from the gasoline pump into the store is one of the most studied challenges in operating a convenience store with fuel island. For 18 years, Gas Station TV (GSTV) has put brand stories on the pump to aid retailers in driving customers into the store and consumer brands in sharing a message where their products are readily available.

In this episode of At Your Convenience, CSP Editor-in-Chief Steve Holtz talks to GSTV CEO Sean McCaffrey about getting customers in the door and recent product promotions.

At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

Click here to hear more “At Your Convenience” podcasts.

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