Rutter’s Adds Premium Diesel

Retailer intends new fuel offering to be point of differentiation from competitors
rutter's premium diesel

YORK, Pa. — Rutter’s has enhanced its fuel offering with premium diesel, the convenience-store retailer said. It joins Supreme 93 and Top Tier-certified gasoline products, including regular, plus, supreme, unleaded 15 and ethanol-free among Rutter’s fuels.

The new product is available at Rutter’s location selling automotive diesel and high-speed truck diesel throughout Pennsylvania, Maryland and West Virginia.

Rutter’s Premium Diesel provides better fuel economy, restores power, increases lubricity, and minimizes filter blocking for less carbon buildup, according to the company.

“We are always looking to separate ourselves from the competition through our products and service, so we studied how we could add additional benefits for our gasoline customers,” said Chris Hartman, director of fuels, forecourt and advertising at Rutter’s. “Based on our research, customers are seeking several different results from gasoline, such as reclaimed power, performance and fuel economy, resulting in cleaner emissions. With premium diesel, we’re able to offer customers the benefits they desire.”

  • Rutter’s is No. 87 on CSP’s 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

York, Pa.-based Rutter’s is a privately held c-store chain that operates 79 locations in Pennsylvania, Maryland and West Virginia. Part of a family managed group of companies, Rutter’s includes convenience stores, a dairy and beverage company and a real estate company. With roots dating back to 1747, Rutter’s 275-year history makes it the oldest vertically integrated food company in the United States, it said.

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