HOUSTON – Shell Oil Products US has introduced a new premium formula of gasoline, Shell V-Power NiTRO+. The major oil company said the fuel, which replaces its V-Power premium gasoline in the United States, is its “most technically advanced premium” fuel, formulated to protect engines from wear, corrosion and carbon-deposit buildup.
“New Shell V-Power Nitro+ Premium Gasoline isn’t just a breakthrough for Shell; it’s an industry breakthrough in fuels technology,” said Elen Phillips, vice president of Shell Americas fuels sales and marketing. “For most Americans, cars are essential to their livelihood and represent a huge investment. That’s why our scientists continuously push the boundaries of fuels technology. We want our customers to know they are filling up with a premium gasoline that offers the best total engine protection they can get.”
V-Power NiTRO+ contains two cleaning agents, compared to the one cleanser in Shell V-Power. Shell claims that V-Power NiTRO+ has seven times the cleaning agents required by federal standards, and can remove an average of 60% of intake-valve deposits left by other, presumably lower-quality premium gasoline.
Shell developed V-Power NiTRO+ in a technical partnership with Formula One racing team Scuderia Ferrari. It also reportedly went through more than one-half million miles of testing in conventional vehicles as well as flex-fuel, direct-fuel-injected and turbo-charged engine models.
According to a report in The Detroit Free Press, other grades of Shell gasoline will also contain the new cleaning agents, but in lower amounts.
The new premium fuel product comes as automakers are attempting to meet tougher Corporate Average Fuel Economy (CAFE) and greenhouse-gas emission standards, partly by moving toward engines that can handle higher-octane fuel, the newspaper said.
Shell is running a promotional campaign from June 1 through Sept. 8, 2015, highlighting the first 100 days of the V-Power NiTRO+ rollout. The premium fuel recently won the endorsement of BMW for its BMW M-class vehicle.
Shell gas customers who use their Fuel Rewards card with a purchase of V-Power NiTRO+ earn 10 entries to win a new BMW, and earn one entry for other fuel purchases—regular, midgrade and diesel.
Shell Oil, Houston, is an affiliate of the Royal Dutch Shell plc, a global group of energy companies.